The outtathegate story

My name is Linda Johannesson. I live in Sydney, Australia but originally hail from Toronto, Canada. I’m a long time member of IABC with a career in marketing, branding and communications. I’m also a social media advocate and a bit of a girl geek.

The combination of these forces came together to create outtathegate. Here’s the story (abridged, of course).

The IABC NSW chapter offered a scholarship to help one lucky chapter member defray the costs of attending the IABC World Conference 2009 in San Francisco, California, USA. This acts both a great incentive to attend and a practical benefit for our local chapter membership, given our distance from the conference city . When you consider the combination of airfare, conference fees and accommodations, attendance can be a costly endeavour. However, having attended prior World Conferences, I know that it is always worth the investment.

I was lucky enough to receive the award this year.  So, a huge “THANK YOU” goes out to the IABC NSW chapter. To show my gratitude, I’m sharing  the wealth.

As was part of the scholarship agreement, I look forward to providing a conference report upon my return. But, I wanted to do more. I wanted to share the conference experience with others.

So, I’ve also committed to using the power of social media and the web to share the conference highlights, with the NSW chapter and all of you, as they come outtathegate. I’ll use an integrated social media campaign consisting of blog posts, podcasts, tweets, flickr photos, delicious links, skype and gmail and the odd video.

My hope is that outtathegate will become a crowd sourced project where other conference delegates will provide content by sharing their comments, highlights, ideas and feedback. Together we can create a vibrant citizen community that participates in meaningful conversations continuing on long after the conference has ended.

I hope that this project can capture the fabulous content, people, events and ideas coming outtathegate. Its aim is to provide a glimpse into the various components that work together to create a meaningful and memorable conference experience. And, if it encourages you to sign up for next year, all the better!


2 responses to “About

  1. Good Luck! Sounds like a wonderful project. Look forward to following along.

  2. Hi Linda – Love your blog & your tweets, and your plan to share your experience at the World Conference. As a fellow Canadian (from Vancouver) who is travelling to Australia in September for the first time, I’m hoping to have the chance to meet you in San Francisco. I’m a newbie at the conference, so won’t know too many people there, but I’m really looking forward to it!

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